Slideshare.net reported lately that an average of 60% of the lists are “dead” email subscribers.
Think about it.
How many people are on your list right now?
1,000? 3,000? 10,000?
That’s 600-6,000 DEAD subscribers!
Let me translate that into actual cost for you.
On average, a subscriber is worth $1/month. So you are losing between $600-$6,000 (depending on the size of your list) Each month.
That’s $7,200- $72,000 that you’re leaving on the table EVERY YEAR.
See,
you’re sitting on a GOLD MINE that you already OWN.
But it’s like it has a lock on it and you can’t access it.
And that’s not even the worst of news..
On your quest to unlock your gold mine and access all the treasures inside it, you –
- Invest in high end programs…
- You buy all the automation funnels, CRM’s, and traffic programs…
- You read articles, watch training videos, learn copy writing, download check lists and headline formulas…
And yet – there’s a massive DROP off between (20 and 25 percent!) in subscribers’ open rates within the first two months after signing up for an email list.
All the while your email provider is charging you money for each subscriber on your list.
So not only are you not making any money from 60% of your list, you’re actually PAYING to have them sit there collecting cyber dust.
THE MISSING KEY.
All you need is the right key to unlock your gold mine and breathe life back into your list to revive it.
And the great news is that you already hold the key!
That’s right. You don’t need to learn new skills or buy into complicated and expensive systems.
You already have what it takes to re-engage your list, all you need to do is tap into it.
See, the secret to re-enaging your list is no secret at all.
You’re already doing it in your everyday life – when you network, when you make new friends, when you’re out and about…
You’re listening to people and relate to them – on a personal level.
You find out what they need, and you find a way to help them – either through your own program or by referring them to someone else.
Why not do that in your online marketing too?
BRINGING THE HUMAN ELEMENT INTO YOUR ONLINE MARKETING
Ok, look.
You could spend your time and money growing your list to the hundred of thousands and wait a few years to play the numbers game and get some money out of it.
Or,
You can revive your existing list and make more money than you’ve ever made before.
Just like my client Jon Benson did.
We took a VERY inactive segment of his list – 7,000 people who have been “hit” with the same high offer for over 3 years(!) and never bought.
And instead of sending them another email… another video… another sales page..
We invited them to speak with Jon face to face and ask him anything.
It wasn’t random conversation about the weather – that sucks even in real life. It was a strategically planned eduMarketing process that gave them something no email could ever give them –
The confidence in THEMSELVES.
See, the reason your list isn’t investing in your training is not because they doubt you and your message.
Not at all.
The reason they’re not buying is because they don’t trust themselves.
They know YOU can do it. YOU can get results – that’s why they’re on YOUR list.
To learn from you.
What they don’t know is whether THEY can get similar results following your training.
They think you have something that they don’t –
- Charisma,
- Confidence,
- A big list
- A converting website
- Copywriting skills
- Experience
- Connections
- Exposure..
You name it.
And we both know having all these things is NOT why you’re great at what you do.
We both know if they only apply what you teach them they will get similar results and transform their lives.
We. both. know.
The problem is – they don’t.
So how do you show them they have all they need inside of them already, and all they need from you is a proven process to bring it out..?
GIVE THEM EXPERIENCES, NOT CONTENT.
Invite them to learn from you, face to face, in real time and answer any question they may have.
the-courage-to-use-it
They key here is – face to face. And – In real time.
Every time you meet, teach them something small and give them an assignment that leads to a small win.
Then celebrate these wins with them – publicly recognizing them for their success.
These little wins instill the missing confidence in THEMSELVES that they have what it takes to succeed.
At the same time they, subconsciously, position you in their minds as the one to help them get there.
And then something magical happens –
You don’t need to sell them on your programs. They’re already sold and they ASK for it!
Think about it –
When was the last time your list ASKED you to allow them to buy from you?
Like, never.
But it happened to Jon, almost every day of the training:
By the end of the 10-day Revive process we did for his dead list, 10% of them turned into high ticket buyers and he walked away with..
$250,000 in just 10 days, & THE LOWEST REFUNDS RATES EVER.
And the beautiful part about the entire process was – it did not take 4-6 months to set up a funnel to generate this much money.
In fact, the process itself created an ever-green funnel with social proof built in!
There were no affiliates he needed to split the money with.
There were no video editing, complicated funnels and big overhead expenses.
There was no need for upsales, downsales or cross sales. It was a simple offer that delivered exactly what his audience needed.
And best of all – it was FUN.
For Jon. For me. For his audience.
