Damien Rourke was an SEO pro who built a website around a service that created info products for people.
Some of his clients were Fortune 100 guys, everyday name marketing gurus, and names we see mentioned in private Facebook groups weekly.

What’s gotten under his skin and what is bugging the hell outta him, is that 95% of his clients didn't actually have their own material.

What would actually happen is this:

>> “Guru A” would say something very close to: “Hey, I’m super busy and it’s so hard for me to take time out for the interviews. Look, Guru B, Guru C, and Guru D have some stuff that is pretty much like ours. We will send you their stuff and you just extract the ideas and spin it. Cool?”

As Damien puts it:

What I want everyone to understand from this post is simply this:

Your gurus aren’t gurus.

At least 95% of the gurus you worship, aren’t gurus.
I can say that because my company wrote the courses that many of those top guys sell to you for thousands of dollars. We did our best to make them as original as possible, but that’s for Amaya to write about on another day. Let’s just say it was exhausting and stupid.
Those courses, for the most part, aren’t original. They are curated from dozens of sources and rewritten enough to prevent plagiarism lawsuits, though in most cases that isn’t even a remote threat.

So how can you tell who's the real deal?
Watch this video for the answer.