Hi, I'm Yifat Cohen.
Many of you know me as The G+ Goto Gal... or if you've ever searched for "Google Plus Expert" you saw that Google offers my G+ profile as the first option and have found me that way (which is a great place to stay in touch with me, btw).
In the last few years (honestly, after Vic Gundotra left Google+ and things started changing) I began to shift my focus from just Google+ and hangouts to Engagement and Conversions.
Because I strongly believe that our marketing and communication today are missing what I call - THE HUMAN ELEMENT.
I'll be talking a lot more about the missing Human Element and how making it an integral part of your strategy is going to help you win in the short and long term.
If building meaningful relationships with your clients and customers is important to you, then...